| Understanding and implementing your vision and strategies
When organisations have decided that a new vision and strategy is the way to future success it is because the top team has looked at the marketplace: the trends in their sector, the competition and customer demands and they believe that they have the capabilities to deliver a differentiated proposition that will bring success. In coming to that conclusion the top team has spent many months analysing research and debating the possibilities.
The next step is then to turn to the HR/Communications or Change Director and ask them to communicate this to the organisation.
Too often this is done through a mixture of traditional communications media & formats such as ‘talking-head’ Road shows, emails and the company magazine. The results are unsurprisingly that nothing changes. Why? Because the one-way communication does not engage and involve the employees. What we tend to forget is that the top team spent all those hours coming to their conclusion that things needed to be different.
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