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Creating the right strategy for your business, your division or your department is critical. How realistic is it? How stretching is it? How bought in are your senior team to it?
LiveChange has created a lively and interactive one to two day workshop that can be run with top teams down to middle management. The workshop is created from a ‘menu’ of subjects that could be relevant to your particular team and customised accordingly. The workshop is for up to 24 people working in small teams.
1. The Marketplace
How well do you understand your marketplace? How is it changing and what is the impact on your business? In this session we consider factors that will have a significant impact on your business such as Political and stability issues, Economic and regulatory, Customer Relationships, Consumer buying behaviour, Technology and possible emerging markets.
2. Five/six Competitive Forces
Using Michael Porter’s Five Competitive Forces model we look at the stability of your business and the impact the different forces can have. For example what are you main competitors doing? Who are the potential entrants into your market? What level of power do both suppliers and buyers have over you? Where are there substitutes to your products and services? Having mapped out the forces we consider what we can learn and apply.
3. Our Recent Performance
How has your business been performing? What have been the major successes and challenges in the last few years? What are the trends telling us and what should we learn and apply to our strategies?
4. Influencing the Customer
Looking at every moment, during the lifecycle of the customer and all the ‘touchpoints’ along the way, how much or little influence do we have and how could we increase our influence?
5. Our Critical Success Factors
What is it that is absolutely critical to you to do to make a success of your business? Understanding what the Critical Success Factors for your business are is vital as a backdrop to creating your strategies.
6. Creating our Strategies
Using all the outputs from the previous sessions teams work together to identify the strategies for the next year. Against each of the strategies we put a measurement framework as well as responsibilities.
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